w’lfg’ng is a Munich, Germany based outerwear brand creating functional blousons, raincoats, and down jackets for men and women. We aim to create subtle everyday jackets with hidden performance functions. The results are highly developed garments for the great outdoors with grounded aesthetics in a metropolitan environment. It’s the well-tailored city coat with the performance of big mountain equipment. Living at the foot of the Alps, we draw inspiration from the needs of mountaineering outerwear and translate it to our own everyday pieces.
Fabrics make the difference
Back in 2010 when we started our first temporary shop in the heart of Munich, we believed the fabrics made the difference. Now with w’lfg’ng, we are always on the hunt for premium fabrics from weavers with a long standing tradition and look out for the experts in their fields. That’s why we employ fabrics like Swiss EtaProof® cotton, traditional Austrian Loden-Steiner and Leichtfried wool, or refer to The British Millerain for waxed cottons. Using a mix of innovative and traditional textiles and construction techniques, we pair technical performance with classically tailored silhouettes.
It’s a family affair
Because we believe beautiful products need to be produced the best way possible and our own demand in quality is really high we had to find a solution to satisfy this needs. Our family is working in high quality garment production in Hong Kong for over 20 years now. After searching for manufacturers in Germany and Europe for months we couldn’t find any suppliers who would meet our demands. It was only logical to take care of the production of the w’lfg’ng jackets in the family owned factories in China. Now, thanks to that we can employ production techniques, which are highly sophisticated and can offer a quality product, which we simply were not able to offer if we were to manufacture it somewhere else.
Beside this we love Hong Kong and think it is one of the most magical places in the world. With its sea, islands and densely wooded hills, it is a giant city and beautiful scenery at the same time.
If you share our passion for living outdoors – be it out a fascination by nature, or the big city life we hope you enjoy what we do.
Wolfgang, Yvonné, Clemens, Bowes, …