Bienvenue chez LIL Paris!
Nadine Guillaume was born in Burgundy. Her childhood follows a strict and traditional education.
At the start of the 70’s, almost by chance, a vocation asserts itself : for fun, while on holiday, she designs some sweaters, which, shown around Paris, eventually open the door to Pierre Cardin’s ready-to-wear studio, where she learns the basic techniques which will back up her creativity.
In 1978, Nadine Guillaume’s and Lil destinies meet. Discovering their shop-window by chance, she is seduced by this modern knitwear. Led by her intuition, she buys the company to find herself confronted by the day to day problems of management ! She quickly modernizes the workrooms to develop her style, entrusting sub-contractors with the production, but she soon feels frustrated in her creativity, restrained by the collections’ conception and production. In 1986, she creates a production unit in Amiens, which is as much a research laboratory as a production workshop. There, she can give free rein to the practical side of her personality by living among her products, testing the yarns, touching the fabrics, checking the quality ..., uniting a knitwear technique with her creativity, which together give its originality to the product.
Attracted by this happy mix between creativity and research, designers and couturiers soon ask her workshop to produce their own knitwear collections. Their names : Madame grès, Guy Paulin, Hervé Léger, Karl Lagerfeld, Angelo Tarlazzi.
During her fashion career, two people have particularly influenced Nadine.
In 1980, she meets Guy Paulin and discovers his world of subtle colours, which blends a soft and sure elegance with a modernism beyond fashion and time. A close friendship quickly develops from this partnership.
In 1993, Gabrielle Aghion, founder of «Chloé», discovers Nadine’s knitwear at the boutique Jeannette. She is seduced. Gaby, with her bright, acute and witty eye, immediately detects the charms of a woman of taste, thought and action, behind Nadine’s modesty and discretion. They become close at once, a deep complicity springs up between two individuals who share the same sensibility and perception of the profession.
Ever since, Gaby accompanies Nadine in her evolution and her ideas on fashion, she will be her guide. She helps Nadine increasingly in her quest for perfection to build up and develop her fashion House and her own collection.
A woman of experience, Nadine captures the spirit of the time by associating audacity and simplicity with a creative spirit and timeless lines. Staying faithful to her image of a «Sagan» woman, supple and feline, elegant and fluid, soft and profound, she decides one day to add to this timeless image, the backbone of all her collections, a note of glamorous and provocative fancy, because women have so many facets !
Thus, in spring 96, she meets Eric Sartori, former pupil of the great master Azzedine Alaïa. Always open to novelty, she takes on a new challenge by giving him a chance to work on the 97 summer collection of Lil. It’s a success. 60 % of the turnover is achieved abroad, sales increase by 40 % and worldwide the points of sale rise to 190. Immediately, Nadine Guillaume places a young and experienced team in position to follow the company’s expansion. She wants to be able to devote more time to her workshops and to creative research, her first love.
Nadine Guillaume enjoys traveling and discovering different cultures. She believes in the cross-breeding of talents and generations. From their observation, she draws her inspiration and fashion sense, and above all, projects in her fashion the cultural and social trends that she chooses to follow.
Guillaume Poussy, Nadine Guillaume's son, graduated from one of the best business school in france (EDHEC), and formerly was consultant at Arthur Andersen. He joined the company "Lil" in 1996, and is now General Manager, of a team of sixty people. In the last three years the turnover of the company has doubled.
All the production of "LIL" is made in France in its own factory.
The Spring and Summer 2013 Collection has been directed by the Designer José Enrique Oña Selfa, who was formerly the Artistic director of LOEWE (LVMH Group), during five years.
The "Lil" team is composed of many different cultures. The brand has become "young" and "contemporary".
The woman Lil dresses is modern has a certain sense of self confidence, and is therefore contemporary. There is humor in this women, a sense of fashion, also she is not a victim.
The flagship store is on the left bank of Paris (St Germain des Prés).