American Retro - The Brand:
American Retro was launched in Paris in 2002 by brothers David and Gregory Pariente, who learnt the fashion business through their father, Gérard Pariente, the founder of the iconic French brand Naf Naf.
The motivation behind the brand is to uncover and invent new ways to enhance personal style. The design office, directed by Laure Pariente, has grown season after season and has successfully defined the identity of American Retro.
The design team focuses their work on finding essential ingredients to personalise the collection with the sentiments of “hand made work” and fabric quality. Intricate embroidery, retro inspired prints, and speciality knits have become recurring characteristics of the brand.